VP, Sales & Go-to-Market
BroadPeak Mobility, an Atlanta-based electric vehicle company backed by BroadPeak Investment Group, is hiring its founding sales leader — the person responsible for personally building the relationships, closing the fleet accounts, signing the franchise and dealer partners, and developing the brand and corporate partnerships that will put BroadPeak Mobility's electric vehicles on the road across the United States.
About the Company
BroadPeak Mobility, an Atlanta-based electric vehicle company backed by BroadPeak Investment Group, is launching a new electric vehicle company focused on last-mile delivery and commercial fleet operations. The company designs, assembles, and distributes purpose-built electric delivery and utility vehicles through a Georgia assembly operation and a nationwide franchise and dealer network.
Our vehicles serve B2B fleet operators who need a reliable, zero-emission workhorse across last-mile delivery, golf, agriculture, campus logistics, commercial property, and the trades. Every vehicle can be fully private-labeled in the customer's own brand, colors, and livery. We are the platform. Our customers are the brand.
The company works with a specialized EV manufacturing partner with 25+ years of production experience and active assembly operations across multiple international markets. Vehicles are assembled in Georgia to U.S. specifications and sold across all fifty states. This is a founder-backed, patient-capital venture built to scale the right way: certification first, channel second, growth third.
The Role
This is the founding commercial leadership role at BroadPeak Mobility. You are the person who personally gets in front of fleet buyers, sits across the table from dealer principals and franchise prospects, and builds the partnerships with large brands and corporate fleet operators that become the commercial foundation of the business.
This is not a marketing role and it is not a team management role. You report to the EVP, Electric Vehicle Operations and work closely with the Chairman & CEO on major accounts, strategic partnerships, and pricing and contract terms. This is a hunter's seat. Success is measured in relationships built, fleet accounts closed, franchise and dealer agreements signed, and brand partnerships activated — not dashboards or headcount plans.
Location: On-site at our corporate office in Sandy Springs, GA, with extensive travel to customer, partner, and dealer sites across the United States. Monday–Friday.
Your First 18 Months — On the Road and In the Room
- Get in front of decision-makers across all target verticals before first vehicle availability so the pipeline is warm at launch; travel extensively and build named relationships that no later entrant can buy their way into.
- Close the first direct B2B fleet accounts: QSR operators, golf courses, agricultural businesses, campus fleets, and last-mile couriers.
- Identifyand sign the first cohort of franchise and dealer partners across Georgia, Florida, and Texas; expand intoadditionalDMAs as the network grows.
- Develop and activate the first brand and corporate partnerships: large fleet operators, QSR chains,logisticscompanies, and commercial property groups who want toprivate-labelthe vehicle in their own brand and livery.
- Build the B2B sales playbook: pricing, pitch materials, ROI models, objection handling, and customer onboarding from first conversation to delivered vehicle.
- Feed what you learn in the field back into pricing, positioning, and product decisions with leadership.
What You Will Own
- Direct fleet sales: personal relationships and signed agreements with fleet operators across all six target verticals.
- Brand and corporate partnerships:identify, pitch, and close large brand partners who want to deploy private-labeled vehicles at scale across their operations.
- Franchise and dealer network development: prospect, pitch, sign, and onboard new franchise and dealer partners across all fifty states; own territory economics and franchisee commercial relationships.
- Sales pipeline and CRM: own the full funnel from cold outreach to signed agreement todeliveredvehicle.
- Deal execution: carry opportunities from first conversation to signature, coordinating with the EVP andChairmanon terms and structure.
- Go-to-market materials: sales decks, ROI calculators, product sheets, private-label configuration guides, and customer case studies.
- Trade show presence and industry event representation: be the external face of the company in the market.
- Field intelligence: surface what buyers in each vertical actually want, need, and object to, and translate that into input for pricing and positioning.
Target Verticals
- Last-mile delivery: QSR chains, food and pharmacy delivery, parcel couriers, florists, and grocery operators.
- Golf courses and resorts: pro shops, beverage carts,groundsmaintenance, and clubhouselogistics.
- Agriculture: farm supply transport, vineyard and orchardlogistics, and harvest support.
- Campus and facility: universities, hospitals, corporate campuses, and airports.
- Tradesand smallbusiness: plumbing, HVAC, landscaping, andgroundscrews.
- Government and municipal: parks departments, military bases, and public works fleets.
What You Bring
- Ideal background. You come from the EV, low-speed-vehicle, golf cart/PTV/utility-vehicle, or commercial last-mile world and you already have a working network of relationships in dealer, distributor, franchise, or fleet-buyer circles. You have done this work yourself, not managed a team that did it.
- The non-negotiable. A demonstrated personaltrack recordof closing B2B relationships through direct, in-person effort across fleet accounts, dealer or franchise networks, and brand or corporate partnerships.
- 7–12+ years of direct sales or business development experience in automotive, EV, fleet, equipment, or adjacent industries, carrying and closing your own pipeline.
- Experience developing brand or corporate partnerships with large fleet operators, QSR chains,logisticscompanies, or similar organizations; you understand how large brands think about fleet procurement and private-label deployment.
- Experience in franchise sales or dealer development: you understand territory economics, franchisee P&L, and what makes a distribution partner successful long-term.
- Deep familiarity with at least two of the target verticals listed above; golf/LSV, agricultural equipment, or last-milelogisticsexperience is a strong plus.
- Genuine willingness to travel extensively: this rolelivesin airports, dealer lots, and buyers' offices.
- Comfortable being the only salesperson in the building in Year 1; you build the process as you go and are not waiting for someone else to hand you a playbook.
- Logistics exposure: experience in freight, parcel, or last-mile logistics operations is a strong plus; candidates with hands-on exposure to large-scale electric fleet deployments bring directly transferable expertise in EV fleet scale-up, route economics, and B2B commercial relationships.
How You Work
- Hunter mentality: you are energized by opening new accounts and building relationships from scratch, not managing existing ones.
- Relationship-builder: you are most effective in person, face to face, earning trust deal by deal.
- Self-directed: you set your own calendar and priorities without a built-out sales organization behind you.
- Disciplined pipeline manager: you track everything, forecast accurately, and close consistently.
- Collaborative: you work closely with operations to align delivery timelines with sales commitments and never oversell what the floor cannot produce.
- Motivated by upside: drawn to a compensation structure that rewards closing, with equity as a long-term stake in what you help build.
Compensation
Competitive base salary with a performance-driven commission and bonus structure tied directly to units sold, brand partnerships signed, and franchise and dealer agreements closed. Equity participation available for the right candidate.
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.
