"Build the Region. Develop the Leaders. Drive the Standard."
SUMMARY:
The Regional Vice President of Carolinas & GA is a senior field-facing leadership role responsible for the performance, growth, and cultural health of Roebuck Landscaping’s regional operations. This role oversees multiple branch locations across established and developing markets.
This role owns a significant regional P&L and serves as the operating leader closest to the branches — accountable for financial performance, talent development, organic growth, and consistent execution of the Roebuck Landscaping Standard across every location in the region.
This is not a desk job. The Regional VP of Carolinas & GA will be in the field, in the branches, and in front of clients and branch leaders weekly. This role reports directly to the President & CEO.
ESSENTIAL JOB FUNCTIONS:
Regional P&L Ownership:
- Own and operate a regional P&L with full accountability for margin, labor efficiency, and overall financial performance across all branch locations
- Deliver budgeted revenue and profitability targets across the region
- Drive consistent, sustainable organic growth across all branches
- Hold branch managers and division leaders accountable to performance standards, labor efficiency, and cost discipline
- Partner with Finance to forecast, analyze, and course-correct in season.
Building Leaders:
- Invest in branch managers and crew leaders through real time coaching, feedback, and development
- Build structured development plans for key leaders across the region
- Create a strong leadership bench and succession pipeline
- Instill a sense of ownership at every level of the organization
- Identify and elevate internal talent for expanded roles
Growth & Market Expansion:
- Support operational readiness for new market expansion initiatives
- Assist with integration of newly acquired operations as needed
- Partner with sales leadership on key account growth and retention across the region.
Process, Standards & Quality Control:
- Build, document, and maintain operational processes across branch operations including scheduling, labor workflows, equipment management, and field execution
- Identify inefficiencies and implement standardized solutions across locations
- Replicate best practices and proven systems across the region
- Maintain a strong focus on quality control, performance tracking, and accountability
- Ensure processes are scalable and transferable as the company grows
Culture & Standards:
- Model and reinforce Roebuck Landscaping’s culture of high performance and accountability
- Ensure consistent execution of company standards across all locations
- Build trust with teams while maintaining a high bar for performance
- Create an environment of ownership, responsiveness, and results
FIRST YEAR EXPECTATIONS & ONGOING EXCELLENCE
- Gain command of regional financial and operational performance
- Establish strong relationships with branch managers and key field leaders
- Complete operational assessments and implement improvement plans
- Audit existing processes and standardize best practices
- Support readiness for expansion and integration initiatives
- Build and implement a leadership development cadence across the region
- Identify high performers and scale their impact across teams
- Deliver consistent growth and performance across all locations
- Operate as a key partner to executive leadership and corporate support functions
- Demonstrate the leadership model and standards expected across the organization.
LEADERSHIP PROFILE: EMBODYING OUR CORE VALUES
"To be the best, we are committed to recruiting the best"
At Roebuck Landscaping, leadership is rooted in our five Core Values: Integrity, Excellence, Teamwork, Determination, and Passion. As Regional Vice President of Carolinas & GA, you will be expected to:
- Act with Integrity by maintaining a high standard in performance, communication, and representation of the company
- Deliver Excellence by setting the standard for operational and team performance
- Foster Teamwork by aligning field, operations, and corporate functions
- Show Determination by navigating challenges and driving results
- Lead with Passion by investing in people and building strong teams.
QUALIFICATIONS:
- 7+ years of multi-site operational leadership in commercial landscaping, facilities services, or a comparable field services business.
- Demonstrated experience owning a multi-site P&L of $25M-$50M+; you understand the levers, you have hit the numbers, and you have done it in a field services environment where labor and equipment are the business.
- Proven track record of building and developing branch-level leaders — not just managing them.
- Deep industry knowledge: schedules and route management, labor efficiency, SOP development, equipment and asset management, sourcing and procurement, job costing and profitability, field leadership and performance evaluation, seasonality, customer satisfaction, and safety. Intimate familiarity with these — not surface-level awareness — is what makes or breaks accountability, process design, and performance tracking in this role.
- Demonstrated ability to build SOPs and systems from scratch, standardize them across multiple locations, and scale them as the business grows.
- Track record of identifying what is working in one location and replicating it across an operation.
- Strong financial acumen: budgeting, forecasting, cost control, and resourcefulness to maximize profitability.
- Comfortable in a PE-backed environment with real financial accountability and fast decision cycles.
- Experience integrating acquired companies into an existing operating platform preferred.
- Familiarity with Aspire or similar field service management software preferred.
- Existing relationships in the Carolinas or Georgia commercial property/landscape market preferred.
