Equipment Rental Manager
About Bobcat Central, Inc.
Bobcat Central, Inc. has been family owned and operated since 1976, serving as a trusted compact equipment dealer across California’s agricultural center and the Sierras. With locations in Stockton, Fresno, Merced, Sacramento, and Reno, we offer parts, service, rental, and sales of Bobcat® equipment, attachments, and Towmaster® trailers. Our commitment to quality, quick response, and competitive pricing has made us a leader in supporting industries such as construction, agriculture, landscaping, home services, and ground maintenance.
Founded by the Franzia family, our legacy is built on innovation, customer satisfaction, and community involvement. We pride ourselves on delivering the best loaders, excavators, compact tractors, utility vehicles, telehandlers, and attachments on the market, backed by a team that values integrity and excellence.
About the Role
We’re seeking a Rental Manager to lead and elevate rental operations across our Northern California and Nevada branches. Your home base will be Stockton, while supporting locations in Fresno, Merced, Sacramento, and Reno.
In this high-impact role, you’ll boost profitability, strengthen customer partnerships, and empower our rental teams to deliver top-tier service every day. This position is perfect for someone who loves being hands-on, connecting with customers, and ensuring equipment is ready to perform.
What You’ll Do
- Drive profitability and growth for the rental department across all locations.
- Review and analyze financial reports, budgets, and fleet utilization to optimize operations.
- Collaborate with store managers and rental coordinators to deliver outstanding customer service.
- Oversee inventory management, equipment ordering, and fleet mix to meet market demand.
- Hire, train, and mentor rental department staff, fostering a high-performance culture.
- Ensure accurate invoicing and billing, including transportation, cleaning, fuel, and damage waiver charges.
- Prospect for new customers and build lasting relationships.
- Conduct regular visits to company locations, customer sites, and job sites to ensure rental needs are met.
- Monitor competition and adjust pricing and offerings to stay ahead in the market.
- Support the credit department in resolving past due accounts and customer conflicts.
- Maintain high standards for fleet condition and department operations.
- Be hands-on with equipment and willing to meet customers on job sites.
- Follow anti-theft protocols and safety procedures.
What We’re Looking For
- A leader who is results-driven, customer-focused, and passionate about maximizing team and fleet performance.
- High School Diploma or equivalent (Bachelor’s degree preferred).
- Proven experience managing sales or rental teams, financials, budgets, KPIs, and full operations.
- Background in construction or agriculture compact equipment is a plus.
- Strong understanding of customer base and equipment applications.
- Excellent communication, organizational, and people management skills.
- Proficiency in Excel, Word, and presentation software; CRM and CDK experience a plus.
- Valid CA driver’s license and clean DMV record; ability to travel as needed.
- Honesty, integrity, flexibility, and availability required.
Why Join Bobcat Central?
- Family-Owned Legacy: Be part of a company with nearly 50 years of history and a reputation for treating employees and customers like family.
- Growth & Impact: Lead and grow the rental department across multiple locations, making a direct impact on our continued success.
- Comprehensive Benefits: Company vehicle, laptop, phone, medical/dental/vision/life insurance, 401k matching, paid vacation/sick time, holidays, and more.
- Professional Development: Ongoing training, mentorship, and opportunities to innovate in a dynamic industry.
Physical Requirements
- Ability to stand, walk, maintain balance, climb, and lift up to 50 lbs.
- Ability to visit Fresno, Merced, Sacramento and Reno stores with overnight stays as needed.
Bobcat Central, Inc. is an Equal Opportunity Employer.
Ready to lead a winning team and shape the future of equipment rentals? Apply today and discover what makes Bobcat Central, Inc. a great place to build your career!
Location: Stockton, CA (Overseeing Fresno, Merced, Sacramento, and Reno)
Compensation: $100,000 – $120,000 DOE + Bonus + Excellent Benefits
