Area Sales Representative – North London / Essex / Hertfordshire

Company: Versatile Equipment Ltd

Location: North London, Essex & Hertfordshire

Job Type: Full-time / Permanent

About Us

Versatile Equipment Ltd is a leading machinery dealer supplying premium equipment solutions across the UK.

We proudly represent industry-leading brands including Bobcat Construction, Bobcat Agriculture, Mecalac, and Messersi, supporting customers across sectors such as construction, plant hire, groundworks, landscaping, agriculture, utilities, and related industries.

The Role

We are looking to recruit a driven and commercially focused Area Sales Representative to take ownership of an established and high-potential territory covering North London, Essex, and Hertfordshire.

This role offers a strong mix of existing customer accounts and new business opportunities, making it ideal for a motivated sales professional who wants to make an immediate impact.

You will be responsible for developing relationships, growing market share, and promoting our range of premium machinery brands across the region.

Key Responsibilities

Manage and develop sales across North London, Essex, and Hertfordshire
Build on an existing customer base while actively generating new business
Develop strong relationships with contractors, plant hire companies, and end users
Promote and sell our product range, including:
Bobcat Construction
Bobcat Agriculture
Mecalac - Dumpers, Rollers etc
Messersi - Tracked Dumpers
Conduct customer visits, site meetings, and equipment demonstrations
Prepare quotations and convert opportunities into sales
Maintain a strong pipeline and accurately manage CRM activity
Work closely with internal teams including service, parts, and support
Monitor competitor activity and market trends within the territory

What We’re Looking For

A motivated, target-driven sales professional
Confident working in a field-based role
Strong relationship builder with a commercial mindset
Able to manage and grow an existing territory
Professional, organised, and self-driven

Skills & Experience Required

Proven experience in field sales / area sales / territory sales
Experience in one or more of the following sectors is highly desirable:
Plant machinery
Construction equipment
Agricultural machinery
Groundcare equipment
Capital equipment
Strong negotiation and closing ability
CRM and IT proficiency
Full UK driving licence

What We Offer

Competitive basic salary
Commission / bonus structure
Company vehicle
Phone and laptop
Ongoing product and manufacturer training
Opportunity to join a growing and ambitious dealership
Long-term career progression

Why Join Versatile Equipment Ltd?

This is a fantastic opportunity to take over a well-established territory representing premium brands including Bobcat, Mecalac, and Messersi, with genuine opportunity to grow sales and develop long-term customer relationships.

Versatile Equipment Ltd

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