Our client is dedicated to fostering innovation and driving success in the Outdoor Power Equipment Industry. With over 40 years of experience and approximately 70 employees, they pride themselves on providing cutting-edge, European quality solutions and maintaining a collaborative, inclusive work environment.

The company is a competent and recognized partner in the Professional Lawn and Garden industry, whose name stands for innovation, professionalism and quality. Their machines are known for their performance, added value, compact design, and exceptional user-friendliness. Sales are conducted exclusively through service-providing specialist dealers.

Job Summary:

Our client is a growing company that aims to expand and strengthen its market position in the U.S. market.

The Country Manager USA will spearhead the launch and growth of the company’s sales presence in the U.S. This role involves establishing operations, developing market-specific strategies, building a sales team, and driving revenue growth.

The ideal candidate will have extensive experience in sales and business development, a strong understanding of the U.S. market, and the ability to collaborate across international teams.

This position offers a unique opportunity to shape a high-impact market expansion initiative while representing a leading European brand in a competitive industry.

Key Responsibilities include but are not limited to:

Office Establishment, Market Analysis

Identify and secure office space and necessary infrastructure for the U.S. sales office.
Conduct market research to understand the landscaping industry trends, competitive grounds, and customer needs in the U.S. market.
Define target markets, potential customers, and sales opportunities.

Sales and Business Development

Conduct machine demonstrations in the field, showcasing product features and benefits to prospective customers and at trade shows.
Establish relationships with key customers, dealers, and industry stakeholders.
Drive business development initiatives, including attending trade shows, networking events, and industry conferences.
Create pricing strategies and negotiate contracts with customers and partners.
Provide post-sales support, ensuring high levels of customer satisfaction and retention.
Help in creating marketing campaigns to establish the company’s brand image and generate leads.
As business in the US grows, recruit, train, and manage a local sales team to execute sales plans.

Brand Representation and Growth

Act as the primary representative of the company in the U.S., promoting its values, products, and services.
Work closely with the European headquarters to ensure brand consistency and alignment with corporate strategy.
Perform daily reporting with the European-based US responsible and superiors of the parent company.
Provide input and support for the marketing communications team, including contributing to newsletter and social media content tailored to the U.S. market.

Qualifications:

Bachelor’s degree in either Business Administration or Marketing with a focus on technical background, engineering or another technical field (MBA preferred).
Minimum 5-7 years of experience in sales, business development, or market expansion, preferably in the manufacturing or industrial sector.
Proven experience in establishing or managing sales operations in the U.S. market is highly desirable.
Strong understanding of U.S. business culture, sales processes, and regulatory environment.
Excellent leadership, communication, and interpersonal skills.
Strategic thinker with the ability to adapt strategies to market conditions.
Hands-on approach with a “start-up mindset” and the ability to multitask in a dynamic environment.
Proficiency in CRM software, sales analytics, and other business tools.
Willingness to travel domestically and internationally as needed.
Fluency in English; additional European language skills are a plus.
Ability to work across time zones and collaborate effectively with international teams.

OERTZENGroup

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Country Manager USA