You've closed big deals. Now imagine building the GTM engine from scratch—for multiple AI-native companies solving massive pain points.

At InVitro Capital, we don't just invest—we build. As a Venture Builder / Holdco, we launch and scale companies from day one, partnering with founders, validating demand, and selling early. Our companies include:

Curenta - AI SaaS powering 100+ long-term care facilities
Osta - A new playbook for home repair and field service
AllCare - Full-spectrum senior and home care with concierge AI support
Two stealth startups attacking urgent B2B inefficiencies

We're looking for a Sales Director who can do more than close: someone who can shape sales playbooks, mentor junior reps, and work alongside product and founders to scale what works. You'll be part of the core GTM leadership across the studio, with the ability to influence multiple ventures from day zero.

Requirements

What You'll Own:

Sales strategy and execution for one or more portfolio companies
Closing high-value deals in B2B SaaS and services
Building and refining repeatable sales playbooks
Coaching junior associates and owning revenue outcomes
Collaborating directly with studio partners and product teams

What You Bring:

6-12+ years of enterprise sales experience, ideally in B2B SaaS
Track record of closing complex deals and leading GTM strategy
Comfort with ambiguity and excitement about building from scratch
Bonus: startup experience, AI product exposure, or previous player/coach roles

Why This Is Different:

Be the first GTM leader shaping how AI products go to market
Sell products built around sales insights—not the other way around
Access to early equity, cross-portfolio exposure, and a future leadership seat
Join a team that builds fast, learns faster, and scales what works

Benefits

Earn What You Deserve:

We offer a competitive annual base salary of $120,000 to $140,000, plus up to 60% in commission.

Our comprehensive benefits package includes:

Paid holidays and vacation
Medical, dental, and vision insurance
401(k) retirement plan
Equity ownership—so you share in the value you help create

InVitro Capital

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Sales Director - Lead GTM for AI-Driven B2B Startups