Go Maverick Group has a family-owned client comprised of four affiliated brands serving Northeast Ohio through landscape design, construction, property management, outdoor living, material supply, and commercial snow and ice management services.

As they enter their next stage of growth, they are seeking a strategic, creative, and results-driven Director of Marketing & Brand Growth to build and lead the marketing function across their organizations.

This newly created leadership role offers a unique opportunity to shape brand strategy, drive customer acquisition, elevate market visibility, and create a scalable marketing engine that supports long-term business growth. The ideal candidate is equal parts strategist and doer—someone who can think big, execute effectively, and leverage data-driven insights to deliver measurable results.

Working closely with the leadership team, the Director of Marketing & Brand Growth will serve as the architect of their marketing ecosystem, developing innovative campaigns, strengthening brand positioning, generating qualified leads, and creating meaningful customer engagement across each brand.

Key Responsibilities Include:

Marketing Strategy & Growth Leadership

Develop and execute comprehensive marketing strategies for four landscape-related companies that drive business growth, customer acquisition, and brand awareness
Create annual marketing plans, budgets, performance goals, and growth initiatives aligned with company objectives
Collaborate with ownership and leadership teams to identify opportunities for market expansion, customer growth, and revenue generation
Monitor industry trends, competitor activity, and emerging technologies to ensure continued market relevance and competitive advantage
Establish key performance indicators (KPIs) and provide regular reporting on marketing effectiveness, lead quality, conversion rates, and return on investment

Demand Generation & Digital Marketing

Own the customer acquisition strategy across digital and traditional marketing channels
Develop and optimize lead generation programs utilizing paid search, paid social, email marketing, local SEO, referral marketing, and content marketing
Build marketing funnels and customer journeys that convert prospects into qualified sales opportunities
Analyze campaign performance and consumer behavior to continuously improve results, efficiency, and customer engagement

Brand Strategy & Market Positioning

Ensure a consistent brand experience across all customer touchpoints
Strengthen brand awareness through storytelling, community involvement, public relations, sponsorships, strategic partnerships, trade shows, and local events
Protect and enhance the reputation of each brand while identifying opportunities for differentiation and growth

Content & Customer Engagement

Develop and oversee content strategies that bring each brand to life through compelling storytelling and customer-focused messaging
Manage social media strategy, editorial calendars, and audience engagement across
Oversee the creation of marketing assets including photography, video, customer testimonials, project showcases, blogs, email campaigns, and promotional materials
Ensure a consistent brand voice while highlighting the unique value proposition of each company

Website Management

Oversee website strategy, content, functionality, user experience, and ongoing optimization across all company websites
Manage SEO initiatives, landing page development, website analytics, and conversion optimization efforts
Ensure websites accurately represent company services, capabilities, and brand standards

Marketing Operations & Vendor Management

Manage relationships with external agencies, web developers, photographers, videographers, media partners, and marketing vendors
Evaluate marketing technologies, software, and automation tools to improve efficiency and performance
Recommend and implement scalable processes that support future growth

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of progressive marketing experience with demonstrated success in digital marketing, brand management and lead generation
Experience managing multiple brands, service lines or business units
Strong knowledge of digital marketing, content strategy, SEO, social media, paid advertising, and lead generation
Proven ability to create an overall marketing strategy used to guide various initiatives
Well-versed tracking, analyzing, and interpreting marketing performance metrics
Exceptional communication, project management, and organizational skills
Entrepreneurial mindset with the ability to balance strategic planning and hands-on execution
Experience with CRM platforms and marketing automation tools
Confident creating and managing marketing budgets, as well as external partners as needed
Familiar with or knowledge of landscaping, home services, construction, or related industries is preferred, but not necessary
Basic graphic design, photography, or video production experience is a bonus

Benefits

This is a rare opportunity to build something meaningful from the ground up. As the organization's first dedicated marketing leader, you'll have the autonomy, influence, and support to shape the future of their brands while driving measurable business growth. You'll work directly with ownership to build a marketing function that will have a visible impact on the success of the organization.

If you're energized by building brands, generating results, and creating innovative ways to connect with customers, this role offers the opportunity to leave a lasting mark on a growing, family-owned business with an exceptional reputation and ambitious plans for the future.

Their new offices are located in Chesterland, OH, where they look forward to having someone who can come in and collaborate with the team, while still allowing work from home flexibility. They provide a competitive salary, discretionary bonus opportunities, health benefits, 401k, paid vacation, holidays and more!

Go Maverick Group

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Director of Marketing & Brand Growth