VP, Service Operations & Sales

Napa, CA · On-Site · Full-Time · Reports to: General Manager

Paradise Pools is a Chisel Industries company

About Paradise Pools

Paradise Pools is one of the leading pool service companies in the Napa Valley region, serving 1,600+ residential and commercial customers across Napa, Sonoma, and surrounding counties. We're backed by Chisel Industries, a tech-enabled holding company transforming how skilled trades businesses operate, using AI, smart routing, and modern field management to deliver better service at scale.

We're growing fast and investing heavily in our operations. This is a rare opportunity to lead both service delivery and revenue growth for a well-established business at the start of an exciting new chapter.

The Role

The VP of Service Operations and Sales is a senior leadership position responsible for the end-to-end performance of our field service organization and our customer acquisition and retention efforts. You'll own the routes, the technicians, the customer relationships, and the revenue number.

This is a builder's role. You'll inherit a strong foundation with a talented team and you'll be expected to push both to the next level.

What You'll Own

Service Operations

Lead and develop a team of field service technicians, managers, and route supervisors
Responsible for Service efficiency targeting meaningful reductions in drive time, fuel, and labor cost through smarter scheduling and technology
Own service quality metrics: customer satisfaction, first-visit resolution, chemical compliance, and on-time performance
Partner with our GM and tech team to roll out new field management tools and other technologies to optimize for scaling, efficiency, and predictability
Build and enforce operational SOPs that scale across a growing route network
Responsible for Service Operations KPI’s and quality control

Sales & Revenue

Own the revenue line: recurring service, upsells (repairs, equipment, remodels), and new customer acquisition
Lead and coach our sales function, working closely with the Sales Manager to sharpen pipeline, conversion, and retention
Develop territory expansion strategy across our 5-county service area
Build relationships with property managers, builders, and real estate professionals to drive commercial account growth
Own pricing strategy and margin discipline on service agreements

Leadership & Culture

Serve as a culture carrier demonstrating accountable, customer-first, and always improving mentality
Partner cross-functionally with office, permits/design, and remodel teams
Report regularly on KPIs to the General Manager and Chisel Industries leadership

What We're Looking For

Required

7+ years of experience in field service operations and/or sales — ideally in pool/spa, HVAC, plumbing, landscaping, or a related trade
Proven track record managing field technician teams of 10+ employees
Experience owning a P&L or a defined revenue target
Strong people leader: you develop the people around you, not just manage tasks
Operationally sharp: you think in systems, schedules, and metrics
Comfortable with technology and excited to explore how technology can improve work
Clean driving record; valid California driver's license required
Bilingual Spanish required

Nice to Have

CPO (Certified Pool/Spa Operator) certification, or willingness to obtain
Experience with field service management software (Skimmer, ServiceTitan, Jobber, or similar)
Familiarity with the Napa/Sonoma market and its customer base

Compensation & Benefits

Competitive base salary commensurate with experience
Performance bonus tied to service quality and revenue KPIs
Full benefits package: medical, dental, vision
Company vehicle or vehicle allowance
401(k) with company contribution
Growth opportunity as we expand across California and beyond

Paradise Pools is an Equal Opportunity Employer.

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VP, Service Operations & Sales